So, you’re already using Salesforce. Which means that you
and your team are likely entering hundreds or even thousands of data points
critical for your business success into Salesforce daily. If you’ve been
wondering exactly how to use this data in a meaningful way, read on.
According to Peter Coffee, VP for Strategic Research at
Salesforce, companies don’t listen to the data that’s begging to tell them
useful things. Here at Snapptraffic Consulting, we often see this with our
clients who have a need for the creation of numerous reports to analyze
important information or reach conclusions about the effectiveness of
campaigns, their sales pipeline, customer service issues, and much more.
Potential solutions to your company’s defining problems may
be buried in reports or spreadsheets that answer the wrong questions too late
to be useful or ignored entirely. The Analytics Cloud, powered by Wave,
reflects what’s been learned from two decades of seeing how people actually
find things in the digital universe. Wave also reflects the increasingly varied
structure of the data that people are examining today. A traditional,
row-and-column data store will almost always combine too much with too little.
Sometimes, we need to see the data in a visual way. This is a huge strength of
the Analytics Cloud.
Potential solutions to your company’s defining problems may
be buried in reports or spreadsheets that answer the wrong questions too late
to be useful or ignored entirely. The Analytics Cloud, powered by Wave,
reflects what’s been learned from two decades of seeing how people actually
find things in the digital universe. Wave also reflects the increasingly varied
structure of the data that people are examining today. A traditional,
row-and-column data store will almost always combine too much with too little.
Sometimes, we need to see the data in a visual way. This is a huge strength of
the Analytics Cloud.
Spot Business Trends
Analytics Cloud is designed to bring the most powerful
analytics tools directly to the people who need it most – you! With Analytics
Cloud, you’ll be able to explore any combination of data, get answers
instantly, and share with your team. From any device, anywhere.
For example, as shown in the image to the right, you can
easily analyze Leads, looking at the Lead Source by Account Owner. Which owners
are having success with different lead sources and why? What can be gleaned
from this? Slice and dice the data however you need to. Add Groupings, Filters,
and even take immediate action on a group of records from any one of these
visualizations, like scheduling a campaign.
Run Your Business from Anywhere
We understand that you are busy, and often times our clients
need to be able to make important decisions while they’re on-the-go. Because
Analytics Cloud is designed for rapid visualization across every device, your
team can get direct answers without involving analysts or IT. Most importantly,
you can then share your findings and take action – all from your phone or
mobile device.
The 5 powerful actions of Analytics Cloud that you will be
able to use are Measure, Group, Filter,
View, and Share. And not just from your computer – from anywhere – using
the Salesforce One Analytics Cloud app.
Filter, View and Combine Data
Our clients need access to their data for informed
decision-making. Are you looking to grow sales? Maximize productivity of your
marketing dollars? Analyze customer service needs and trends? Track product
issues or usage trends? Discover what products have shorter sales cycles or are
gaining traction this quarter?
Using the Analytics Cloud, combine data from Sales,
Marketing, Customer Service, and even the back office. Quickly drag and drop
data from Salesforce, including data from partner apps built on the
platform. Use the power of visualizations
to filter and view data any way that you want. Drill-down into further detail
in any area, and transform your raw data into extremely valuable insights for
your business.
If you’re ready to take your business to the next level, Snapptraffic
Consulting would be excited to get you up and running on Salesforce Analytics
Cloud. Feel free to contact us at http://www.snapptraffic.com/contact-us.html
